Entrepreneur's Inner Game Podcast with Nina Cooke

How To Stop Taking Things Personally


Here’s how to know if you take things personally:

  • You don’t take action on a sales call, a product launch, avoid networking because you’re scared that people don’t want what you have and they’ll reject you
  • You hide under the radar because you fear judgment and criticism
  • You want everyone to like you, and getting disapproval crushes your spirit

When you take things personally, it starts off a chain of negative thinking, with you stacking up more and more evidence to support thinking like:

I’m not good enough

I’m a fraud 

It’s dangerous to be visible

And this has a huge impact on your bottom line.

But the good news is, it doesn’t have to be like this… because you do have a choice about whether you take things personally or not.  

Recently, I was talking to a friend and told him I wanted to create a 12-month coaching programme for multi 7-figure business owners. He said, “Why don’t you send a short video to leading online experts, offering to coach them to remove their internal blocks so they create a business that makes them feel more fulfilled?”

I got really excited about this, and thought it would be fun.

Now the old me would have run a mile at the thought of reaching out to that level of client. My old thinking would have been:

“You have got to be kidding. Why in a million years would I invite all that rejection? Why would any of these people listen to anything I’ve got to say?”

But who I am now, thought:

 “What a great idea, I’ve got nothing to lose,” and I’ve already implemented this strategy.

Because now, I don’t mind “rejection”. It doesn’t affect me, because I choose to not take it personally when people say “No” to me. I know they’re not saying “No” to me as a person, they’re just saying “No” to my request. And that feels completely OK. 

If you want to stop taking things personally and stop fearing rejection, I can show you how. Let’s talk.


Nina x


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